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Sat, 01/03/2009 - 13:13
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How did Apple manage to turn it into a pleasant shopping experience?

tor - Sat, 12/29/2007 - 13:23

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We went by the Apple Store in Regent street yesterday - and it was packed.

But I still managed to get the fiddly cables I wanted (one headphone cable for the iPhone, and one composite cable for the iPhone & iPod Touch) - but the best bot was that when I wanted to pay I did not walk over to the tills, I just walked over to the nearest member of staff, who whipped out here electronic payment device, took my card, and emailed a receipt to me.

All in one minute!

Amazing - it took all the stress out of the shopping for me.

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How did Apple manage to turn it into a pleasant shopping experience?

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